White label content – what is it?

We live in a world of online communication with information at our fingertips.

How many times a day do you search Google? It’s become so automatic for most of us that we may not even realize how often we type in a search unless we take a look at our search history for a day.

According to Internet Live Stats, Google receives over 3.5 billion searches per day (40,000 per second!). This is mind boggling. And we can be sure that number is growing each day.

Where does all that online content come from?

Have you ever wondered who’s creating all the blogs, articles, website copy, and even Facebook posts that show up in online search results? How do people find the time to write all that content?

If you are like most small business owners, you find it hard to sit down and write fresh content to post online, and you probably don’t enjoy the process. You may not feel confident in your writing abilities.

Yet you probably know that adding relevant, quality content regularly to your website—content that includes keywords for SEO—can be key to improving search engine rankings, which can put more eyeballs on your business online.

Tip: You can outsource copywriting!

This is where white label content comes in. A professional writer creates relevant and engaging content to represent your brand. That content fits your business marketing strategy and speaks to your clients/potential customers.

PR Consulting provides white label copywriting services for a variety of businesses in Bellingham and throughout Whatcom County. The tone of the writing varies to fit the brand—for one business it might be technical and professional, while for others it is playful and informal or warm and caring. The key is to provide quality content that speaks for each unique business and engages its target audience—whether for business-to-business marketing or business-to-consumer marketing.

White label copywriters create content for:

  • Blog articles that get published on your business website
  • Website copy that explains products and services
  • Brochures, rack cards and information sheets that sell what you do
  • LinkedIn profiles and business pages that position your brand
  • Email newsletters that reach diverse audiences
  • Facebook posts that promote community engagement
  • Recruitment campaigns that attract more applicants
  • Company announcements that share business news
  • Diplomatic responses to customer reviews online—both positive and negative!

Now you know a bit more about the value of white label content.

If you’d like to spend your time doing what you do best, free up some mind space and let local copywriting professionals create relevant, engaging content for your business marketing, PRC can help.

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