What are long-form posts on LinkedIn?

July 13, 2015

In a nutshell, long-form posts allow LinkedIn users to establish their professional identify by expressing their professional opinion and sharing work related experiences. [tweetthis]Biz pros can use #LinkedIn long form posts to build their personal brand. Here’s how:[/tweetthis]

Long-form posts can be a great way to develop your personal brand—some look at long-form posts like sharing their blog post on LinkedIn (where the content may get in front of a larger audience) instead of their own blog (where views may be more limited).

LinkedIn users know they have the ability to write long-form posts if they see a pencil icon on their LinkedIn homepage. Next to “Share an update” and “Upload a photo” you’ll find “Publish a post”.

LI post screen shot

Long-form posts appear in the “Posts” section on individual’s profiles, just beneath the top section that contains the profile photo and headline.

When a user publishes long-form posts through LinkedIn, everyone in their network can see that post. LinkedIn also algorithmically recommends the post to other professionals interested in the same topics, thus extending the reach of the post.

LinkedIn users can follow long-form posts of other members that are not in their network, and build their own group of followers. Interactions such as likes, comments, and shares will distribute content beyond first circle networks. Users can also share their long-form posts on other social networks such as Facebook, Twitter and Google+.

Q&A: Long-Form Posts on LinkedIn

  • How do long-form posts differ from traditional status updates on LinkedIn?
    • All long-form posts are made public, even to those who are non-members, so post wisely–and professionally. Traditional posts on LinkedIn stay within your network.
    • There is a long-form post dashboard that includes basic engagement metrics related to each of your long-form posts.
  • Who can post long-form posts (anyone or just a select few)?
    • Anyone! Any LinkedIn member can see published long-form posts and follow members—even those not in their own network.
  • What types of content are LinkedIn users sharing via long-form posts?
    • Users are using long-form posts to share advice related to their industry or profession—stay away from posting inspirational quotes or personal information via long-form posts.
    • Some users write about challenges they have faced in business or opportunities they have seized—keeping posts relevant to their experiences and industry.
  • Is there any downside to sharing long-form posts?
    • Long-form posts are searchable, both within LinkedIn and externally. Users should be sure they are sharing content that they want found out on the internet.
  • Where can users go to learn more about creating long-form posts?
    • LinkedIn is the best resource for information about creating long-form posts—visit their resource page for additional information.

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