When it comes to Internet marketing, having your website positioned on the first page of a Google, Bing or Yahoo search is the goal, right? First-page positioning generally leads to more website visits than other sites that show up further down the list of search results.
Businesses can no longer afford to build a website and leave it untouched for extended periods of time. We now have to prove to search engines that our websites are fresh and active by providing new content on a consistent basis.
Freshening up a website can be achieved by editing text on existing Web pages, by adding content to new Web pages and by incorporating a blog on the site. Blogging once a month (or more) can help.