“I am very proud of the relationships that have been formed with local business leaders over the years. Being their go-to person for outsourced marketing tasks for extended periods of time means something. That is one way we measure effectiveness and value.” – Patti Rowlson, founder and marketing director of PR Consulting
I don’t think of PR Consulting as a consulting group, they are truly part of our team!
I trust them to keep confidence when needed, to blow the horn loudly when needed and to be able to discern the appropriate timing for each.
When CHCC made the very difficult decision to close a much-loved program – Northwest Adult Day Health – PR Consulting was right there with our leadership team helping us to find the appropriate words and timing to communicate with stakeholders and the community.
Our industry has remarkable challenges in terms of recruiting staff. Recruitment is hard work, especially when it is so very important to find the right people, not just anyone to fill a role. PRC works closely with our HR department. They advertise job openings in a way that reaches applicants who have a heart for service and understand the importance of the work we do. They target the outreach to be effective as well as efficient.
Lastly, PRC helps us put our best foot forward with corporate branding. As we update public-facing information, PRC is our go-to team to “make it pretty.” They make sure our presentations are clear, professional and appealing.
For literally years, I had the best of intentions of posting to our social media pages every week–it was even set up as a task on my calendar every Friday. Did it happen? Nope!
I would look at that calendar entry every week and cringe. The truth was, I didn’t have time to keep up with social media marketing and when I saw that calendar reminder it just added one more thing to my plate…and I wasn’t confident I was even doing it right.
When we finally decided to let go and partner with PR Consulting, it was a huge relief. I didn’t have to beat myself up every Friday or feel guilty because I didn’t post. Now, I look at our our social media pages and I’m proud of LaserPoint Awards.
Over that past few months, the quality of posts that have gone out is amazing and the content covers all the services LaserPoint offers. My consultations with Patti are so easy–she does her research and comes up with suggestions.
My advice to other small businesses is to let go! We all have skills we’re really good at so concentrate on those and let PR Consulting manage the social media marketing for you.
I am a busy small business owner who also values having space in my life for family, church, volunteering with nonprofit groups, and serving as a commissioner with a local fire district.
I rely on PR Consulting to manage an important part of my business that I would otherwise have to spend a lot of time researching and managing: online marketing.
Their team takes care of online marketing for Bostec; they help me with a variety of writing projects and social media management. They also handle updates on our website.
Outsourcing marketing tasks to local pros allows me to spend time on personal endeavors that matter. Working with PR Consulting also allows me to focus on serving customers and managing the day-to-day operation of my business, which are areas I am most comfortable in.
Working with PR Consulting has been incredibly important to me, especially in the midst of difficult economic times that impacted my industry. Patti’s consistent coaching and encouragement during that time made me want to keep moving forward with marketing; she helped with lead generation and customer relations programs that made a difference.
PR Consulting works to keep Hudson Remodeling’s name in front of our target audience by coordinating social media efforts and developing content for our website and blog.
Their team's copywriting skills have directly resulted in better search engine rankings in several key markets; our website investment would not be producing results without her efforts.
I would recommend talking with PR Consulting if you need marketing or social media help for your business; the team is is personable, easy to get along with, and their services are valuable.
PR Consulting helped manage the re-branding process for my business in 2011/2012; there was a lot to do but Patti kept the marketing, advertising and branding projects on track so I could focus on my business during that time.
As a busy small business owner, I appreciate that PR Consulting's team is always quick to respond to my needs; they get things done, are great listeners, and do a nice job of communicating in a way that everyone understands.
Over the years, PR Consulting has supported my business in a variety of ways including website management, publicity, social media, and advertising design; I trust Patti's experience, advice and coaching.