Businesses that rely on internet traffic to their website need to verify whether their site is considered “mobile-friendly” by Google.
Not sure if your website is mobile-friendly? Check out this free Google tool that allows you to enter the URL and analyze a site instantly.
If results find that the website is not mobile-friendly, changes should be considered very soon. Contact a web developer about modifying your website to make it mobile-friendly. Here’s why:
On April 21, 2015 Google will be updating its mobile search algorithm to include more mobile-friendly websites in search results—Google reports the update will have a significant impact on search results.
What this means, according to TechCrunch, is “mobile-friendly sites render different layouts depending on the size of the browser screen, and as mobile penetration rates prove, with more people accessing the web through mobile devices, the decision by Google to reward mobile-friendly sites just makes sense.”
Websites that are mobile-friendly will likely rank higher in search results—especially with customers who use smart phones and tablets as their main tools for gathering online information. Google states “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”
Unfortunately in many cases, Google’s change is going to mean that small businesses will need to modify their website to make it mobile-friendly, and those upgrades may be costly. If your business needs to make changes, consider getting a couple estimates for the work.
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