One solid way to highlight specific skills and expertise in your industry is to have a company blog that is full of fresh, meaningful content.
Some folks love the idea of blogging for business and jump in with both feet…and it’s a natural fit. Others jump in and are met with the challenge of creating consistent content and understanding things like who their target readers are and how to incorporate SEO keywords.
There is actually more to blogging than simply writing content online and clicking the “publish” button. Beginner bloggers sometimes make common mistakes that actually tarnish their brand’s reputation, instead of positing their company in a positive way.
How about you? Are you using your blog to its full potential or is there room for improvement? If you are blogging for business, consider downloading a copy of this free eBook, 15 Business Blogging Mistakes & Easy Fixes.
You’ll learn the best ways to integrate your blog into your website, tips on content creation, how to use analytics, and more. Download your copy today!
Remember, if you get stuck and feel like you don’t have the time or desire to manage your company’s blog, know that PR Consulting is here to help. We manage blogs and ghostwrite blog articles for businesses around Whatcom County – sometimes hiring a professional copywriter can be the perfect solution!