The change is likely a result of a new policy by Facebook to remove memorialized and voluntarily deactivated accounts in an attempt to make audience data more meaningful for businesses.
In a March 2015 blog post, Facebook announced that removing inactive accounts gives businesses up-to-date insights on people who actively follow their Page and make it easier to find people like their followers through tools like ‘lookalike audiences.’ It also keeps their policies consistent as Facebook already filters out likes and comments generated by deactivated or memorialized accounts.
Find out more information here.
If you found this article helpful, please consider sharing it via the social networking tabs above, subscribing to PR Consulting’s monthly newsletter or leaving a review for us on Facebook. Thank you!