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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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Carve out more time with three simple tips

Carve out more time with three simple tips

By Patti Rowlson A business peer once mentioned that they received more than a hundred emails a day and that they hit the delete button on most of them. Some of the emails came from blogs they had subscribed to in recent years. The content was no longer valuable so...

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Is it time to quit Facebook marketing?

Is it time to quit Facebook marketing?

Have you had a feeling that Facebook marketing isn’t working, but you’re afraid to quit it because everyone says your small business must be on Facebook? (Note: They are wrong!) Do you spend time posting status update after status update without any response or...

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Build your team, get stuff done

Build your team, get stuff done

As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...

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In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...

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