Publicity Articles

Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. The upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always ask yourself: “Why am I doing this?...

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The value of writing fresh content

The value of writing fresh content

Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...

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Perseverance Pays Off for Local Businesswoman Patti Rowlson

Perseverance Pays Off for Local Businesswoman Patti Rowlson

This article was originally published in WhatcomTalk. “I quickly went from being a girl working in my family’s bakery after school to a young woman working in a high rise in Seattle,” says Patti Rowlson as she tells the story behind the evolution of her life, careers...

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