Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. The upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always ask yourself: “Why am I doing this?...
Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...
Conceptually, it’s easy to understand traditional advertising. Much about it is the same as it always was: advertisers get a certain amount of space and/or time ― on a website, on a television show, in a newspaper ― to promote what they’re selling. They purchase a...
Generally speaking, there are three ways to acquire your dream home: 1) Build it yourself (an expensive, long-term proposition), 2) buy it from someone with the same tastes as you (let’s face it, what are the odds?) or 3) remodel your existing home until it’s exactly...
Behavioral health counseling can be an amazing help in times of crisis, but it also works wonders even when things are going well. We could all stand to learn more about ourselves and our interactions with others, right? That would make the world a better place....
Raise your hand if you have an extra month to just lie around. (Seriously, there are a lot of people around here who could use one.) Nobody? Well, here’s some good news: Take My Hand At-Home Care is in the business of providing extra time. As you know, being a...
This article was originally published in WhatcomTalk. “I quickly went from being a girl working in my family’s bakery after school to a young woman working in a high rise in Seattle,” says Patti Rowlson as she tells the story behind the evolution of her life, careers...
Visual space on business cards, brochures, company vehicles and even branded t-shirts is valuable real estate. The more visually cluttered your design is, the more likely consumer’s eyes will glaze over and skip reading what you’re trying to present. One very easy way...