Nov 21, 2018 | Blogging, Customer Relations, Networking, Publicity, Small Business Resources, Social Media, Websites, Writing
As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those... 
Feb 20, 2018 | Continuing Education, Marketing Tips, Networking, Social Media
Social media marketing isn’t easy. You’d think that with all this technology at our disposal, everything would be automated. You’d think that businesses would be able to enter a few phrases into a chatbot, flip a switch and watch the engagement happen all on its own,... 
Feb 8, 2018 | Continuing Education, Events, Networking, Small Business Resources
by Team PRC | February 2, 2018 | Continuing Education, Events, Small Business Resources | Healthy, productive organizations are characterized by leaders who know how to give hard feedback, are approachable, and can effectively communicate in groups of any size. This... 
Oct 17, 2017 | Advertising/Promotions, Branding, Customer Relations, Facebook, Marketing Tips, Networking, Publicity, Small Business Resources, Social Media
Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and... 
Aug 16, 2017 | Advertising/Promotions, Branding, Customer Relations, Facebook, Graphic Design, Marketing Tips, Networking, Publicity, Small Business Resources, Social Media, Websites
The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always... 
Jul 20, 2017 | Branding, Facebook, Marketing Tips, Networking, Small Business Resources, Social Media
You may have read that Facebook recently has announced a shift in missions for the ubiquitous social platform. “It’s not enough to simply connect the world,” Facebook founder Mark Zuckerberg announced via Facebook. “We must also work to bring the world closer...
