There is value in everyone you meet. I can remember the exact place and time — more than 10 years ago — when I first became aware of this way of thinking. It was about one year into the launch of my small business, and I had a lot to learn about personal branding,...
As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...
Social media marketing isn’t easy. You’d think that with all this technology at our disposal, everything would be automated. You’d think that businesses would be able to enter a few phrases into a chatbot, flip a switch and watch the engagement happen all on its own,...
by Team PRC | February 2, 2018 | Continuing Education, Events, Small Business Resources | Healthy, productive organizations are characterized by leaders who know how to give hard feedback, are approachable, and can effectively communicate in groups of any size. This...
Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. The upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always ask yourself: “Why am I doing this?...
You may have read that Facebook recently has announced a shift in missions for the ubiquitous social platform. “It's not enough to simply connect the world,” Facebook founder Mark Zuckerberg announced via Facebook. “We must also work to bring the world closer...
Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...
How much attention do you pay to your LinkedIn profile? Probably less than you should. Often described as “Facebook for professionals,” the platform’s utility is obvious: Ninety-four percent of job recruiters turn to LinkedIn in their hunts for candidates. And even if...