Marketing Tips Articles

Facebook contests: What are the rules?

Facebook contests: What are the rules?

If you’ve been using social media to engage your customers for any length of time, you probably remember the days when running Facebook contests was a confusing morass of rules, restrictions and third-party apps with bewildering interfaces. Back in the day, Facebook...

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Yes, Whatcom businesses should care about the GDPR

Yes, Whatcom businesses should care about the GDPR

What in the world is the GDPR? The General Data Protection Regulation is a law passed by the European Union in 2016 that is being applied as of May 25, 2018, in the EU. The EU is a group of 28 countries in Europe, including Germany, Spain, France, Italy and others....

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Grammar: It’s all about me (and whoever else is reading)

Grammar: It’s all about me (and whoever else is reading)

When the world seems out to get me, and nothing is going my way, there’s a phrase I like to repeat to myself: “If it won’t matter in 10 years, it doesn’t matter now.” This grammar lesson is all about personal pronouns in the form of objects. They can be tricky to...

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Graphic Design tips for marketing your small business

Graphic Design tips for marketing your small business

Marketing materials are a form of communication. It’s important that they reflect your business in the best light and are consistent with your visual brand. With graphic design software easily available at our fingertips, more businesses than ever are creating their...

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Concerned about ROI? Here’s where to focus your time

Concerned about ROI? Here’s where to focus your time

When you’re renovating your home, the common advice is to focus on areas that return the most bang for your buck, should you ever sell. Kitchens usually fit the bill; prospective homebuyers love to see updated, comfortable and stylish kitchens. What’s the kitchen of...

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In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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