Marketing Tips Articles

How to successfully outsource marketing

How to successfully outsource marketing

Marketing is hard. Knowing which tools to use is hard. Finding the right staff with the right skill set is hard. Heck, sometimes all the things feel hard, right? You are probably reading this article because you’ve found it hard to manage marketing tasks in-house. Now...

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Copywriting tip: Pivot marketing messages in positive ways

Copywriting tip: Pivot marketing messages in positive ways

There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...

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How to find images for your website

How to find images for your website

Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of...

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Yes, Whatcom businesses should care about the GDPR

Yes, Whatcom businesses should care about the GDPR

What in the world is the GDPR? The General Data Protection Regulation is a law passed by the European Union in 2016 that is being applied as of May 25, 2018, in the EU. The EU is a group of 28 countries in Europe, including Germany, Spain, France, Italy and others....

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Grammar: It’s all about me (and whoever else is reading)

Grammar: It’s all about me (and whoever else is reading)

When the world seems out to get me, and nothing is going my way, there’s a phrase I like to repeat to myself: “If it won’t matter in 10 years, it doesn’t matter now.” This grammar lesson is all about personal pronouns in the form of objects. They can be tricky to...

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Graphic Design tips for marketing your small business

Graphic Design tips for marketing your small business

Marketing materials are a form of communication. It’s important that they reflect your business in the best light and are consistent with your visual brand. With graphic design software easily available at our fingertips, more businesses than ever are creating their...

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Concerned about ROI? Here’s where to focus your time

Concerned about ROI? Here’s where to focus your time

When you’re renovating your home, the common advice is to focus on areas that return the most bang for your buck, should you ever sell. Kitchens usually fit the bill; prospective homebuyers love to see updated, comfortable and stylish kitchens. What’s the kitchen of...

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