Marketing Tips Articles

How to use marketing photos during COVID-19

How to use marketing photos during COVID-19

by Patti Rowlson“Be conscientious with the photos you use for marketing during the pandemic.” That is advice I would share with any marketer who is working through COVID-19, particularly if the business you are supporting interacts with people or products. Now is the...

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Free small-business consulting in Whatcom County

Free small-business consulting in Whatcom County

It’s a rare leader who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. Eventually, leaders realize that they need a plan of...

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How to promote your business in a small town

How to promote your business in a small town

One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades. You read that right, community parades. Think about it. Where else can your business have...

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Intern, part-time employee or marketing agency?

Intern, part-time employee or marketing agency?

“If you think of marketing spending as eating into your profits, you’re thinking the wrong way.” The U.S. Small Business Administration, the source of the quote above, reports that marketing is an integral part of any company’s budget. Some businesses, it says,...

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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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