Marketing Tips Articles

How to promote your business in a small town

How to promote your business in a small town

One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades. You read that right, community parades. Think about it. Where else can your business have...

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Intern, part-time employee or marketing agency?

Intern, part-time employee or marketing agency?

“If you think of marketing spending as eating into your profits, you’re thinking the wrong way.” The U.S. Small Business Administration, the source of the quote above, reports that marketing is an integral part of any company’s budget. Some businesses, it says,...

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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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Carve out more time with three simple tips

Carve out more time with three simple tips

By Patti Rowlson A business peer once mentioned that they received more than a hundred emails a day and that they hit the delete button on most of them. Some of the emails came from blogs they had subscribed to in recent years. The content was no longer valuable so...

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How to save money on marketing: Be nice!

How to save money on marketing: Be nice!

By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....

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How to successfully outsource marketing

How to successfully outsource marketing

Marketing is hard. Knowing which tools to use is hard. Finding the right staff with the right skill set is hard. Heck, sometimes all the things feel hard, right? You are probably reading this article because you’ve found it hard to manage marketing tasks in-house. Now...

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Copywriting tip: Pivot marketing messages in positive ways

Copywriting tip: Pivot marketing messages in positive ways

There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...

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How to find images for your website

How to find images for your website

Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of...

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