Marketing Tips Articles

Free small-business consulting in Whatcom County

Free small-business consulting in Whatcom County

It’s a rare leader who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. Eventually, leaders realize that they need a plan of...

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How to promote your business in a small town

How to promote your business in a small town

One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades. You read that right, community parades. Think about it. Where else can your business have...

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Intern, part-time employee or marketing agency?

Intern, part-time employee or marketing agency?

“If you think of marketing spending as eating into your profits, you’re thinking the wrong way.” The U.S. Small Business Administration, the source of the quote above, reports that marketing is an integral part of any company’s budget. Some businesses, it says,...

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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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Carve out more time with three simple tips

Carve out more time with three simple tips

By Patti Rowlson A business peer once mentioned that they received more than a hundred emails a day and that they hit the delete button on most of them. Some of the emails came from blogs they had subscribed to in recent years. The content was no longer valuable so...

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How to save money on marketing: Be nice!

How to save money on marketing: Be nice!

By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....

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