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Is it time to quit Facebook marketing?

Is it time to quit Facebook marketing?

Have you had a feeling that Facebook marketing isn’t working, but you’re afraid to quit it because everyone says your small business must be on Facebook? (Note: They are wrong!) Do you spend time posting status update after status update without any response or...

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In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...

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Facebook tips for building community

Facebook tips for building community

You may have read that Facebook recently has announced a shift in missions for the ubiquitous social platform. “It's not enough to simply connect the world,” Facebook founder Mark Zuckerberg announced via Facebook. “We must also work to bring the world closer...

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The value of writing fresh content

The value of writing fresh content

Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...

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Overcome your fear of video marketing with these 3 tips

Overcome your fear of video marketing with these 3 tips

As you’ve probably noticed, video gets excellent engagement on Facebook. And with the company’s recent rollout of new metrics for gauging audience information, share data and more, video is becoming even more useful for small businesses. In a recent survey, nearly 70...

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Facebook likes dip but no need to panic

Facebook likes dip but no need to panic

If you've logged onto your business’ Facebook Page over the last week or so and noticed a dip in the number of likes, there’s no need to panic. The change is likely a result of a new policy by Facebook to remove memorialized and voluntarily deactivated accounts in an...

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