Customer Relations Articles

In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. The upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always ask yourself: “Why am I doing this?...

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Read this before leaving another negative review online

Read this before leaving another negative review online

Imagine what life would be like if you were under constant scrutiny. Imagine living in a world in which people are always watching you, waiting to pounce on your first mistake. What would your days feel like if you knew people would publicly complain about your work...

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