How has your business communication been in the past year? Have your efforts been stellar and on point? Does everyone — staff and customers alike — have the information they need? Has messaging been clear and consistent? Or would you say that communications have been...
Customer Relations Articles
Now may not be the time to write a negative review for a local business
by Patti Rowlson “We are doing the job of several people whose positions were eliminated. We’re so exhausted and mentally drained by the time we leave that we are lucky to be able to spend any quality time with our families. We cry… a lot.” Wow. Put yourself in the...
“Should my business take a stand on social justice issues?”
by Patti Rowlson This is a question that has been asked many times over the years and even more so since the death of George Floyd on May 25, 2020 – an action that spurred personal reflection, public outcry, protests and riots throughout America and beyond. Here in...
Why do people rant online?
I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void. The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and...
Flooding or dripping – What is your marketing style?
by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...
How to save money on marketing: Be nice!
By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....
How to successfully outsource marketing
Marketing is hard. Knowing which tools to use is hard. Finding the right staff with the right skill set is hard. Heck, sometimes all the things feel hard, right? You are probably reading this article because you’ve found it hard to manage marketing tasks in-house. Now...
Pushing past fear
Poet Erin Hansen wrote these words, which have been used to create countless inspirational visuals on the Internet: What if I fail? Oh, but my darling, what if you fly? Those 12 words have spoken to people around the world for a reason. Those words touch on something...
Build your team, get stuff done
As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...