Customer Relations Articles

Why do people rant online?

Why do people rant online?

I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void. The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and...

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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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How to save money on marketing: Be nice!

How to save money on marketing: Be nice!

By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....

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How to successfully outsource marketing

How to successfully outsource marketing

Marketing is hard. Knowing which tools to use is hard. Finding the right staff with the right skill set is hard. Heck, sometimes all the things feel hard, right? You are probably reading this article because you’ve found it hard to manage marketing tasks in-house. Now...

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Pushing past fear

Pushing past fear

Poet Erin Hansen wrote these words, which have been used to create countless inspirational visuals on the Internet: What if I fail? Oh, but my darling, what if you fly? Those 12 words have spoken to people around the world for a reason. Those words touch on something...

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Build your team, get stuff done

Build your team, get stuff done

As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...

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In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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