Not all people who produce content in a business setting feel confident in their writing abilities. Without confidence — something that comes from experience and continuous improvement — people can feel anxious and fearful when they send freshly written content out...
Communications Articles
Lackluster business communications? Here’s how to fix that!
How has your business communication been in the past year? Have your efforts been stellar and on point? Does everyone — staff and customers alike — have the information they need? Has messaging been clear and consistent? Or would you say that communications have been...
Why self-publishing business news is more important than ever
by Matthew Anderson “Many Americans remain skeptical toward the news media, questioning not only the quality of journalists’ work but their intentions behind it. For instance, no more than half of U.S. adults have confidence in journalists to act in the best interests...
Now may not be the time to write a negative review for a local business
by Patti Rowlson “We are doing the job of several people whose positions were eliminated. We’re so exhausted and mentally drained by the time we leave that we are lucky to be able to spend any quality time with our families. We cry… a lot.” Wow. Put yourself in the...
“Should my business take a stand on social justice issues?”
by Patti Rowlson This is a question that has been asked many times over the years and even more so since the death of George Floyd on May 25, 2020 – an action that spurred personal reflection, public outcry, protests and riots throughout America and beyond. Here in...
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Josh Burdick, executive producer of the show Bellingham Tonight, recently interviewed PR Consulting’s founder, Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic. The Bellingham Now segments, which the show has rolled...
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed PR Consulting's founder, Patti Rowlson, about marketing and communications during the coronavirus pandemic. The Building Bellingham podcast features Whatcom County business leaders who have built...
Free small-business consulting in Whatcom County
It’s a rare leader who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. Eventually, leaders realize that they need a plan of...