Branding Articles

Corporate communications 101

Corporate communications 101

The business world is chock full of words and phrases that can be difficult to understand and interpret, such as “corporate communications.” What most people think of when they hear the term corporate communications is public relations, or sharing information with...

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PR Consulting becomes Bellingham PR & Communications

PR Consulting becomes Bellingham PR & Communications

A word from our founder, Patti Rowlson: I am excited to announce that PR Consulting will begin operating under the name Bellingham PR & Communications in 2021 — a name that better describes the work we do. Rebranding has been on my mind for nearly five years!...

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Free small-business consulting in Whatcom County

Free small-business consulting in Whatcom County

It’s a rare leader who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. Eventually, leaders realize that they need a plan of...

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Why do people rant online?

Why do people rant online?

I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void. The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and...

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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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How to save money on marketing: Be nice!

How to save money on marketing: Be nice!

By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....

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How to find images for your website

How to find images for your website

Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of...

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