Jun 19, 2019 | Branding, Customer Relations, Marketing Tips
By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing.... 
Oct 10, 2018 | Branding, Graphic Design, Marketing Tips, Websites
Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of... 
Apr 9, 2018 | Blogging, Branding, Continuing Education, Customer Relations, Small Business Resources
We live in a world of online communication with information at our fingertips. How many times a day do you search Google? It’s become so automatic for most of us that we may not even realize how often we type in a search unless we take a look at our search history for... 
Feb 23, 2018 | Advertising/Promotions, Branding, Graphic Design, Marketing Tips, Publicity
Marketing materials are a form of communication. It’s important that they reflect your business in the best light and are consistent with your visual brand. With graphic design software easily available at our fingertips, more businesses than ever are creating their... 
Jan 11, 2018 | Advertising/Promotions, Branding, Continuing Education, Customer Relations, Facebook, Marketing Tips, Small Business Resources, Social Media
This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes... 
Oct 17, 2017 | Advertising/Promotions, Branding, Customer Relations, Facebook, Marketing Tips, Networking, Publicity, Small Business Resources, Social Media
Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and... 
