Branding Articles

Why do people rant online?

Why do people rant online?

I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void. The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and...

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Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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How to save money on marketing: Be nice!

How to save money on marketing: Be nice!

By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....

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How to find images for your website

How to find images for your website

Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of...

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Graphic Design tips for marketing your small business

Graphic Design tips for marketing your small business

Marketing materials are a form of communication. It’s important that they reflect your business in the best light and are consistent with your visual brand. With graphic design software easily available at our fingertips, more businesses than ever are creating their...

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In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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