It’s a rare leader who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. Eventually, leaders realize that they need a plan of...
Sometimes you need to share important information with a group of stakeholders – clients, employees, investors, even the general public. You want the message to be clear and accurate; you want the message to relay relevant details and answer questions before they...
I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void. The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and...
by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...
By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....
Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of...
We live in a world of online communication with information at our fingertips. How many times a day do you search Google? It’s become so automatic for most of us that we may not even realize how often we type in a search unless we take a look at our search history for...
Marketing materials are a form of communication. It’s important that they reflect your business in the best light and are consistent with your visual brand. With graphic design software easily available at our fingertips, more businesses than ever are creating their...
This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...