Blogging Articles

Flooding or dripping – What is your marketing style?

Flooding or dripping – What is your marketing style?

by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...

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The secret to error-free marketing content

The secret to error-free marketing content

Does this sound familiar? You just spent three hours crafting the perfect marketing email for your tourism-related business in Bellingham. You created some snazzy visuals to go along with the messaging – quotes from happy travelers who loved your business. You made...

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Copywriting tip: Pivot marketing messages in positive ways

Copywriting tip: Pivot marketing messages in positive ways

There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...

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Build your team, get stuff done

Build your team, get stuff done

As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...

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Tips for better grammar and error-free writing

Tips for better grammar and error-free writing

Effective business communication is clear and concise. Whether you’re writing emails, marketing material, ad copy or blog posts, professional writing needs to be free of errors in grammar, punctuation and spelling. When mistakes slip in, the credibility and...

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Grammar: It’s all about me (and whoever else is reading)

Grammar: It’s all about me (and whoever else is reading)

When the world seems out to get me, and nothing is going my way, there’s a phrase I like to repeat to myself: “If it won’t matter in 10 years, it doesn’t matter now.” This grammar lesson is all about personal pronouns in the form of objects. They can be tricky to...

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The value of writing fresh content

The value of writing fresh content

Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...

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