Sometimes you need to share important information with a group of stakeholders – clients, employees, investors, even the general public. You want the message to be clear and accurate; you want the message to relay relevant details and answer questions before they...
by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...
Does this sound familiar? You just spent three hours crafting the perfect marketing email for your tourism-related business in Bellingham. You created some snazzy visuals to go along with the messaging – quotes from happy travelers who loved your business. You made...
There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...
As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...
Effective business communication is clear and concise. Whether you’re writing emails, marketing material, ad copy or blog posts, professional writing needs to be free of errors in grammar, punctuation and spelling. When mistakes slip in, the credibility and...
We live in a world of online communication with information at our fingertips. How many times a day do you search Google? It’s become so automatic for most of us that we may not even realize how often we type in a search unless we take a look at our search history for...
When the world seems out to get me, and nothing is going my way, there’s a phrase I like to repeat to myself: “If it won’t matter in 10 years, it doesn’t matter now.” This grammar lesson is all about personal pronouns in the form of objects. They can be tricky to...
Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...