Bellingham Business Journal Articles Articles

Social media marketing – you may be doing it wrong

Social media marketing – you may be doing it wrong

So your small business is “doing” social media, but not seeing results. It could be because you’re actually doing it wrong. The reality is that if you are only generating outbound messages and not interacting with others, you are missing important opportunities. It...

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Getting your marketing budget in order

Getting your marketing budget in order

[ Editor's note: This article was originally published in the Bellingham Business Journal. ] As another year winds down, small businesses across the nation are looking ahead to the New Year. They are setting goals, making plans and working on budgets for the new year....

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A proactive approach to personal branding

A proactive approach to personal branding

[ Editor's note: This article originally appeared in the Bellingham Business Journal. ] It’s happened too often lately. Someone you know has an unplanned career change—perhaps due to a new business opportunity or maybe they were laid off.  Suddenly they are polishing...

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Trade show tips for your small business

Thinking about showcasing your company at an event or trade show this year? Good for you! Business-to-consumer networking at trade shows can be a great way to get your product or service in front of fresh new faces—if you choose the venue wisely, plan ahead and follow...

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Business-to-Consumer Networking with LinkedIn

Using LinkedIn for business-to-business networking was the topic of last month’s column. Seven tips, along with navigation pointers, were shared to help readers get started. This month’s column features business-to-consumer networking, a tip for expanding...

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