Mar 8, 2015 | Advertising/Promotions, Bellingham Business Journal Articles, Marketing Tips, Small Business Resources, Social Media
Trade show season is upon us in Whatcom County. From construction pros to wedding vendors, Whatcom County event centers will be buzzing with excitement as all types of businesses step out to showcase their products and services at local events. Did you know that your... 
Jan 8, 2015 | Advertising/Promotions, Bellingham Business Journal Articles, Marketing Tips, Social Media
The classical Greek philosopher Socrates had a great quote about change: “The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” Now that we’re all inspired and open to the idea of letting go of the past and focusing... 
Dec 11, 2014 | Bellingham Business Journal Articles, Marketing Tips
Experts have predicted that 2015 may be a good year for businesses to ramp up the use of “owned marketing platforms,” especially if Facebook has been their main marketing tool in recent years. That prediction has small business owners and marketing professionals... 
Oct 11, 2014 | Bellingham Business Journal Articles, Marketing Tips, Small Business Resources
I often talk with clients about the need for time and desire when it comes to taking care of marketing tasks like social media, blogging and in-person networking. With enough time and desire, people of all ages can learn to do just about anything they set their mind... 
Sep 11, 2014 | Bellingham Business Journal Articles, Networking, Social Media
There was a spirited conversation on LinkedIn recently about how users decide whether to accept a connection request or not. The question that started the conversation was: How do you feel about receiving “I’d like to add you to my professional network” notifications?... 
Jun 6, 2014 | Bellingham Business Journal Articles, Continuing Education, Marketing Tips, Networking, Small Business Resources
“Hey, can you give a 45-minute presentation to our group next week?” That simple question can make otherwise poised and polished business professionals shake in their shoes. I can relate, because I have been one of those shoe-shakers. Does the thought speaking in... 
