Bellingham Business Journal Articles Articles

Changes on the way for Facebook marketers

Changes on the way for Facebook marketers

The classical Greek philosopher Socrates had a great quote about change: “The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” Now that we’re all inspired and open to the idea of letting go of the past and focusing...

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Using email marketing as an “owned” platform

Using email marketing as an “owned” platform

Experts have predicted that 2015 may be a good year for businesses to ramp up the use of “owned marketing platforms,” especially if Facebook has been their main marketing tool in recent years. That prediction has small business owners and marketing professionals...

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Should you accept all LinkedIn requests?

Should you accept all LinkedIn requests?

There was a spirited conversation on LinkedIn recently about how users decide whether to accept a connection request or not. The question that started the conversation was: How do you feel about receiving “I’d like to add you to my professional network” notifications?...

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Time to polish up your public-speaking skills

Time to polish up your public-speaking skills

“Hey, can you give a 45-minute presentation to our group next week?” That simple question can make otherwise poised and polished business professionals shake in their shoes. I can relate, because I have been one of those shoe-shakers. Does the thought speaking in...

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When online customers knock, is anyone there?

When online customers knock, is anyone there?

Picture this: A potential customer hears about your product or service from their friend. They Google your business name, find your company’s website and like what they see. They click the “Contact Us” tab, add their name and email address to the form on the page and...

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Increase search-engine rankings with Web copywriting

Increase search-engine rankings with Web copywriting

In my last column, I wrote about copyrighting and how to protect your business from a copyright lawsuit by understanding image use rules on the Web. In this column, I’m going to tell you about a word that sounds exactly the same, but has a completely different...

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