Apr 13, 2015 | Bellingham Business Journal Articles, Marketing Tips, Social Media
A business peer recently mentioned that they receive more than a hundred emails a day and that they hit the delete button on most of them. Some of the emails came from blogs they subscribed to a few years ago and the content is no longer valuable so they don’t make... 
Mar 8, 2015 | Advertising/Promotions, Bellingham Business Journal Articles, Marketing Tips, Small Business Resources, Social Media
Trade show season is upon us in Whatcom County. From construction pros to wedding vendors, Whatcom County event centers will be buzzing with excitement as all types of businesses step out to showcase their products and services at local events like these: Whatcom... 
Jan 8, 2015 | Advertising/Promotions, Bellingham Business Journal Articles, Marketing Tips, Social Media
The classical Greek philosopher Socrates had a great quote about change: “The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” Now that we’re all inspired and open to the idea of letting go of the past and focusing... 
Dec 11, 2014 | Bellingham Business Journal Articles, Marketing Tips
Experts have predicted that 2015 may be a good year for businesses to ramp up the use of “owned marketing platforms,” especially if Facebook has been their main marketing tool in recent years. That prediction has small business owners and marketing professionals... 
Nov 10, 2014 | Bellingham Business Journal Articles, Marketing Tips, Small Business Resources, Social Media
During the month of October, I attended Social Media Success Summit 2014—the world’s largest online social media conference organized by Social Media Examiner. This year was the sixth annual summit and it featured live webinars from more than 40 global marketing... 
Oct 11, 2014 | Bellingham Business Journal Articles, Marketing Tips, Small Business Resources
I often talk with clients about the need for time and desire when it comes to taking care of marketing tasks like social media, blogging and in-person networking. With enough time and desire, people of all ages can learn to do just about anything they set their mind...