Advertising/Promotions Articles

How to use marketing photos during COVID-19

How to use marketing photos during COVID-19

by Patti Rowlson“Be conscientious with the photos you use for marketing during the pandemic.” That is advice I would share with any marketer who is working through COVID-19, particularly if the business you are supporting interacts with people or products. Now is the...

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How to promote your business in a small town

How to promote your business in a small town

One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades. You read that right, community parades. Think about it. Where else can your business have...

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Graphic Design tips for marketing your small business

Graphic Design tips for marketing your small business

Marketing materials are a form of communication. It’s important that they reflect your business in the best light and are consistent with your visual brand. With graphic design software easily available at our fingertips, more businesses than ever are creating their...

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In 2018, share your story — with goals in mind

In 2018, share your story — with goals in mind

This is the space where we like to list marketing trends for the new year — all the hottest tools, tips and tricks small businesses can use to position themselves well with their customers going into 2018. But as you know, there aren’t any magic bullets when it comes...

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Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...

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Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...

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