Blog
Tips for marketing, public relations and social media management in Bellingham, WA
The secret to error-free marketing content
Does this sound familiar? You just spent three hours crafting the perfect marketing email for your tourism-related business in Bellingham. You created some snazzy visuals to go along with the messaging – quotes from happy travelers who loved your business. You made...
Featured Business: YESWhatcom.com aims to build robust career pipeline for local youth
Whatcom County, like the rest of the United States, is experiencing an employment crisis. Many great jobs are going unfilled because there simply aren’t enough workers seeking employment in the trades. Jobs are out there, and a four-year degree isn’t necessary to get...
How to save money on marketing: Be nice!
By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....
How to successfully outsource marketing
Marketing is hard. Knowing which tools to use is hard. Finding the right staff with the right skill set is hard. Heck, sometimes all the things feel hard, right? You are probably reading this article because you’ve found it hard to manage marketing tasks in-house. Now...
How to run a small business without running yourself into the ground
[ Editor’s note: This article was first published in Business Pulse magazine in March 2019. ] Patti Rowlson, PR Consulting founder and marketing director. A study of the U.S. workforce, released by internationally recognized FreshBooks at the end of 2018, projects...
Copywriting tip: Pivot marketing messages in positive ways
There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...