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Tips for marketing, public relations and social media management in Bellingham, WA
How to save money on marketing: Be nice!
By Patti Rowlson How do people describe you and/or your business when you’re not around? Do they use words like friendly, warm and inviting? Or, do they use words like arrogant, frustrating, swindler? Your reputation impacts how much money you must spend on marketing....
How to successfully outsource marketing
Marketing is hard. Knowing which tools to use is hard. Finding the right staff with the right skill set is hard. Heck, sometimes all the things feel hard, right? You are probably reading this article because you’ve found it hard to manage marketing tasks in-house. Now...
How to run a small business without running yourself into the ground
[ Editor’s note: This article was first published in Business Pulse magazine in March 2019. ] Patti Rowlson, PR Consulting founder and marketing director. A study of the U.S. workforce, released by internationally recognized FreshBooks at the end of 2018, projects...
Copywriting tip: Pivot marketing messages in positive ways
There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...
Is it time to quit Facebook marketing?
Have you had a feeling that Facebook marketing isn’t working, but you’re afraid to quit it because everyone says your small business must be on Facebook? (Note: They are wrong!) Do you spend time posting status update after status update without any response or...
Pushing past fear
Poet Erin Hansen wrote these words, which have been used to create countless inspirational visuals on the Internet: What if I fail? Oh, but my darling, what if you fly? Those 12 words have spoken to people around the world for a reason. Those words touch on something...