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Living through history: Words of encouragement in troubling times
by Patti Rowlson The night before many businesses in Whatcom County were closed due to COVID-19, I was in a restorative yoga class – something I do for myself as the weekend winds down and a new week begins. At the start of the class, the instructor shared something...
How to promote your business in a small town
One solid way to bring attention to your business in small but growing communities, such as Blaine, Lynden, Everson and Ferndale, is to become involved with community parades. You read that right, community parades. Think about it. Where else can your business have...
Intern, part-time employee or marketing agency?
“If you think of marketing spending as eating into your profits, you’re thinking the wrong way.” The U.S. Small Business Administration, the source of the quote above, reports that marketing is an integral part of any company’s budget. Some businesses, it says,...
Corporate communications ace – here’s why your business needs one.
Sometimes you need to share important information with a group of stakeholders – clients, employees, investors, even the general public. You want the message to be clear and accurate; you want the message to relay relevant details and answer questions before they...
Why do people rant online?
I listened to the most interesting podcast recently. It was an episode of NPR’s Hidden Brain show called Screaming Into the Void. The overall theme of the 43-minute discussion related to feelings and actions that I try to steer clear of in my personal life: anger and...
Flooding or dripping – What is your marketing style?
by Matthew Anderson I love gardening. I get a rush from seeing plants come up for the first time each spring, and I enjoy observing the long-term changes that occur in the yard over the years as plants fill out and mature. However, it’s all too easy sometimes for all...