Tips for Marketing, Public Relations and Social Media Management in Bellingham, WA

Copywriting tip: Pivot marketing messages in positive ways

There is incredible power in the use and arrangement of words. The way you use and arrange words when copywriting for marketing can create different moods. Copywriting can make readers feel calm or irritated. Copywriting can provide clarity or cause confusion. The way...

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Is it time to quit Facebook marketing?

Have you had a feeling that Facebook marketing isn’t working, but you’re afraid to quit it because everyone says your small business must be on Facebook? (Note: They are wrong!) Do you spend time posting status update after status update without any response or...

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Pushing past fear

Poet Erin Hansen wrote these words, which have been used to create countless inspirational visuals on the Internet: What if I fail? Oh, but my darling, what if you fly? Those 12 words have spoken to people around the world for a reason. Those words touch on something...

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Build your team, get stuff done

As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those...

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How to find images for your website

Where did the images on your website or blog come from? If your answer is “I don’t know,” or “We copied them from Google,” then you are at risk of being sued for copyright infringement. This is a legal process that can cost your business hundreds or even thousands of...

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