For starters, businesses with smaller subscriber lists can use MailChimp for free – other options (like Constant Contact charge monthly fees). Their easy-to-use email templates are also fully customizable – users can choose an email template design that is clean looking and then customize it with your company’s logo and branding colors.
This email/contact database platform also offers insights that allow users to track and monitor data – users will learn the number of people that open each email, what links they may have clicked on, and even what time of day has the best open rate.
One of the best features of MailChimp is that this tool gives people the power to unsubscribe at any time – this reduces the risk of your company being flagged as a producer of spam.
PR Consulting actively uses MailChimp to distribute our own monthly newsletter. We also use it on behalf of customers who hire our marketing firm to manage their newsletters and email marketing campaigns. Contact us if you need help setting up MailChimp or creating content for email marketing.