Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
Featured business: How property management works in a busy market

Featured business: How property management works in a busy market

Bellingham: It’s a college town in a stunning setting with an ideal pace of life ― not too fast, not too slow. Activities abound for young and old alike; Bellingham is consistently rated high both for the outdoor activities it provides to the younger crowd and for the...
Feature Business: Hudson Remodeling welcomes Stuart James back to the business

Feature Business: Hudson Remodeling welcomes Stuart James back to the business

Hudson Remodeling’s newest face might look familiar to long-time customers of the Bellingham home remodeling company. Stuart James, who worked as Hudson’s lead carpenter for 16 years, is back after five years away running his own home remodeling company in Bellingham....
Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...
Featured business: At-home care company provides peace of mind for Whatcom County families

Featured business: At-home care company provides peace of mind for Whatcom County families

Imagine being a small business owner in Bellingham with an 80-year-old dad who lives alone at his home. He sometimes forgets to take his diabetes medicine, which causes frequent health issues you have to manage. He’s also lonely, so he calls you three times per day....
Facebook tips for building community

Facebook tips for building community

You may have read that Facebook recently has announced a shift in missions for the ubiquitous social platform. “It’s not enough to simply connect the world,” Facebook founder Mark Zuckerberg announced via Facebook. “We must also work to bring the world closer...

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