Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
Featured business: How property management works in a busy market

Featured business: How property management works in a busy market

Bellingham: It’s a college town in a stunning setting with an ideal pace of life ― not too fast, not too slow. Activities abound for young and old alike; Bellingham is consistently rated high both for the outdoor activities it provides to the younger crowd and for the...
Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...
Options for free small-business brainstorming in Whatcom County

Options for free small-business brainstorming in Whatcom County

It’s a rare business owner who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. But eventually, business owners realize that...

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