Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
Pew report: Facebook, Twitter still big for news collection; YouTube on the rise

Pew report: Facebook, Twitter still big for news collection; YouTube on the rise

Two out of three Americans turn to social media to stay abreast of the news, and for the first time ever, more than half of Americans 50 and older get at least some of their news from social media. These older news consumers are more likely to be using Facebook,...
Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...
Facebook tips for building community

Facebook tips for building community

You may have read that Facebook recently has announced a shift in missions for the ubiquitous social platform. “It’s not enough to simply connect the world,” Facebook founder Mark Zuckerberg announced via Facebook. “We must also work to bring the world closer...
Featured Business: Jake’s Western Grill

Featured Business: Jake’s Western Grill

We might as well admit it: We’re suckers for the pulled-pork nachos at Jake’s Western Grill. There’s just something about that dollop of savory pulled pork, covered with cheese and topped with a slice of jalapeno — one bite and you can’t help but crave them...
Options for free small-business brainstorming in Whatcom County

Options for free small-business brainstorming in Whatcom County

It’s a rare business owner who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. But eventually, business owners realize that...

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