Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
Featured business: How property management works in a busy market

Featured business: How property management works in a busy market

Bellingham: It’s a college town in a stunning setting with an ideal pace of life ― not too fast, not too slow. Activities abound for young and old alike; Bellingham is consistently rated high both for the outdoor activities it provides to the younger crowd and for the...
Pew report: Facebook, Twitter still big for news collection; YouTube on the rise

Pew report: Facebook, Twitter still big for news collection; YouTube on the rise

Two out of three Americans turn to social media to stay abreast of the news, and for the first time ever, more than half of Americans 50 and older get at least some of their news from social media. These older news consumers are more likely to be using Facebook,...
Coming in October: Supervisor training for small-business owners

Coming in October: Supervisor training for small-business owners

If you have employees, you know how important it is for your team to be running in top form. Unless it’s a one-person show, a thriving small business relies heavily on the excellence of its employees. This fall, a number of helpful-looking trainings for small-business...
Feature Business: Hudson Remodeling welcomes Stuart James back to the business

Feature Business: Hudson Remodeling welcomes Stuart James back to the business

Hudson Remodeling’s newest face might look familiar to long-time customers of the Bellingham home remodeling company. Stuart James, who worked as Hudson’s lead carpenter for 16 years, is back after five years away running his own home remodeling company in Bellingham....
Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...

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