Do you have time for a marketing review?

Do you have time for a marketing review?

The actor Jeff Bridges tells a great parable about ten apes, one banana and a whole lot of confused unhappiness. You can read the whole thing here, but the upshot of the story is this: Don’t do things a certain way just because that’s how you learned to do it. Always...
Feature business: At-home care company provides peace of mind for Whatcom County families

Feature business: At-home care company provides peace of mind for Whatcom County families

Imagine being a small business owner in Bellingham with an 80-year-old dad who lives alone at his home. He sometimes forgets to take his diabetes medicine, which causes frequent health issues you have to manage. He’s also lonely, so he calls you three times per day....
Feature Business: Jake’s Western Grill

Feature Business: Jake’s Western Grill

We might as well admit it: We’re suckers for the pulled-pork nachos at Jake’s Western Grill. There’s just something about that dollop of savory pulled pork, covered with cheese and topped with a slice of jalapeno — one bite and you can’t help but crave them...
Options for free small-business brainstorming in Whatcom County

Options for free small-business brainstorming in Whatcom County

It’s a rare business owner who founds a business solely to market to customers. There’s usually something more immediate on their minds: making delectable food, designing useful products or performing top-notch service. But eventually, business owners realize that...

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