Tips for Marketing, Public Relations and Social Media Management in Bellingham, WA

The value of writing fresh content

Are you a leader or a follower? If you’re not sure, just check your website and social media. After all, that’s what your customers are doing — and it’s easy for them to tell whether you’re an authority in your field or if you’re the type to piggyback on the expertise...

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How to use LinkedIn to market yourself or your business

How much attention do you pay to your LinkedIn profile? Probably less than you should. Often described as “Facebook for professionals,” the platform’s utility is obvious: Ninety-four percent of job recruiters turn to LinkedIn in their hunts for candidates. And even if...

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Feature business: Bostec Inc.

Here’s an interesting stat to ponder: Seventy-five percent of adults who use illegal drugs have jobs. Not surprisingly, this is a frightening prospect for human resource managers everywhere. Especially when it comes to employees with dangerous jobs or who are...

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Branding 101

Is your company trustworthy and reliable? Hip and edgy? Experienced? Forward-thinking? Your brand is what conveys these ideas to customers. It makes promises that your business backs up every single day; your brand is your reputation. Where this can go wrong with...

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