Stop marketing so hard, start retaining!

Stop marketing so hard, start retaining!

Anyone who has run a small business knows how important it is to get customers in the door. That’s why many major marketing campaigns are designed specifically to grab the attention of potential customers — discounts usually are reserved for new signups, and...
Featured business: How property management works in a busy market

Featured business: How property management works in a busy market

Bellingham: It’s a college town in a stunning setting with an ideal pace of life ― not too fast, not too slow. Activities abound for young and old alike; Bellingham is consistently rated high both for the outdoor activities it provides to the younger crowd and for the...
Pew report: Facebook, Twitter still big for news collection; YouTube on the rise

Pew report: Facebook, Twitter still big for news collection; YouTube on the rise

Two out of three Americans turn to social media to stay abreast of the news, and for the first time ever, more than half of Americans 50 and older get at least some of their news from social media. These older news consumers are more likely to be using Facebook,...

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