Do most of the posts shared on your business Facebook Page go quietly into the night without even one like or comment? Are you looking for ways to improve results on Facebook?
Here are a few tips and ideas that may help improve likes, shares and interactions, which in turn will put more eyes on your small business.
- Make sure content is relevant.
- A realtor posting about pet care or financial planning tips is not great. Page followers will be confused by why that type of information is shared on a real estate Facebook Page (that’s not why they chose to follow your page) so they will be less likely to interact with those posts. Sharing information about current listings, landscaping tips for new construction or first-time buyer tips would be more meaningful info to share on a real estate business Page.
- Show personality and use humor.
- Show the personal side of your business, or use a bit of humor to encourage interactions. Consumers love feeling like they are seeing something others don’t get to see—share photos of your business behind the scenes (workers on the job or at their desks, shipping team boxing product, office birthday parties).
- Use visuals and don’t be too wordy.
- People tend to skim posts or tune them out after a couple of sentences. Keep status updates short—include a link to your website where consumers can explore further if they are interested. An example would be a candle manufacturer who posts “We adore this scented candle so much! The smell reminds us of Christmas with family.” The post would be linked to their website where consumers could order the candle.
- Post consistently, but not too often.
- Bombarding people’s news feeds with multiple posts per day can lead to users hiding all posts from a business or unfollowing a page completely. Posting 2-3 times per week will provide opportunities for interaction while also consistently creating brand awareness.
- Post at the right time for your target audience.
- It’s tempting to only post (or schedule posts) during normal business hours, but consider what times of the day your target audience is more likely to be on Facebook. An example would be a business that caters to the college crowd. Posting status updates at 7:00 a.m. may not have as much reach as a post at 9:00 p.m. Facebook Insight reports may be helpful in regards to picking the best time for your page to post.
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