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Love, love, love helping clients receive attention for their business, whether its local, regional or national.
Recently, I was able to help Lynden-based Whatcom Landscapes shine a spotlight on their business by coordinating a direct media pitch. We successfully connected the landscape installation company with a reporter looking for expert advice on renovating garden hardscapes on a budget. This connection led to their business being mentioned in a national publication (click photo to read the article).
What exactly is a media pitch? It is direct communication with a writer, reporter, blogger or editor to let them know about a story you believe is newsworthy. Media pitches can also let reporters know you are available to be quoted as an expert in your industry.
QUICK TIP: Remember, media professionals are busy! Respond to all requests for information quickly, and be thorough and articulate with the info you share.
